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Social media services for travel and tourism businesses - travelshakesocialmedia.ie

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Twitter is one of the fastest growing social networking sites that is modelled around the use of micro-blogging.

Twitter is an online community of people writing text-based, miniature-scale blog posts (maximum of 140 characters). In the early days of twitter, the tweets (posts) were mainly personal, with users updating their followers on their latest activities.

However, Twitter is not only for individuals as it holds great potential for improved online communication, collaboration and relationship building for businesses too.

Early adopters in social media marketing are picking up and running with Twitter, adding it to their client’s overall online media marketing mix. Twitter can be used by hotels and travel companies to update people on their last minute offers, latest news or even run competitions.

Twitter also allows you to create feeds of your latest tweets and display them on external websites.

See travelshake.com example

Twitter offers unique opportunities for the expansion of traditional marketing and social media marketing campaigns. We see companies and savvy Internet marketers coming up with new ways to use Twitter to their advantage. We work with you to develop a strategy to use Twitter that differentiates you from your competitors and ensures your customers feel rewarded and informed by communicating through this dynamic tool. Twitter is probably the most social of all social media so engaging your customers and listening to their opinions is crucial.

Some ways Travelshake Social Media can use Twitter in your Internet marketing strategy include:

build relationships with prospective clients
promote events
provide insight and commentary on an event in real time
promote special offers or daily specials
facilitate collaborative experiences
build conversation
send press releases and latest news
open dialogue between promoter and promotion participants
website traffic generation

Twitter recently released a new piece of functionality called “lists” where you can group together your favourite twitter accounts into specific topics and groups. You can also export the lists to external websites, with a module displaying the latest tweets from your list. See our travelshake.com examples of a twitter list for “hotels in Ireland” on twitter.

Social Media for Travel

Social media is a term which describe the use of highly accessible and scalable online publishing techniques and practices used to share content, insights, experiences, perspectives, opinions, and media

Social media can take many different forms, including video, Internet forums, weblogs, social blogs, wikis, podcasts, pictures, rating and bookmarking. The social media sites typically use tools like message boards, blogs, micro blogs, picture-sharing, boards, forums, podcasts, bookmarks, communities, wikis, weblogs, status updates to name a few. .

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