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Facebook.com is a global social networking website that is operated and privately owned by Facebook Incorporated. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves or their businesses. Additionally, users can join networks organised by city, workplace, school, and region.

Facebook is the fastest growing social networking site in the world with over 300 million active users.

Facebook “fan pages” provide travel and tourism brands with a platform to show off their offerings using rich and engaging media and content. Brands can upload their videos, photos and latest news to their page, which Facebook fans can then comment on and react to.

Companies can also use their pages to conduct quality primary research, poll their fans and listen to their opinions.

 

Users can join and create up to 200 groups according to their interests or areas of expertise. Users can choose fan pages according to their interests to connect and interact with other strangers

In a recent article in Marketing Vox and BuzzMetrics Magazine twenty-five percent of search results for the World’s top 20 largest brands are links to user-generated content. That means that the users of the internet are generating content about business brands in blogs, on Twitter, and on Facebook.

If businesses are absent from these channels, they have no means of monitoring what's being said, no method to respond, and no voice in the communications.

Social Media for Travel

Social media is a term which describe the use of highly accessible and scalable online publishing techniques and practices used to share content, insights, experiences, perspectives, opinions, and media

Social media can take many different forms, including video, Internet forums, weblogs, social blogs, wikis, podcasts, pictures, rating and bookmarking. The social media sites typically use tools like message boards, blogs, micro blogs, picture-sharing, boards, forums, podcasts, bookmarks, communities, wikis, weblogs, status updates to name a few. .

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